Monster Energy

Overview

A meme-driven campaign built around a viral penguin character, using cultural relevance to create an engaging product integration.

Video

Concept Visuals

Deliverables

Info

Year

/

2026

Brand

/

Monster Energy

Industry

/

Beverage

Format

/

Mixed Media (AI)

Roles:

Concepting & Scripting

Visual Development

Storyboarding

AI Direction & Production

Concept to Delivery

Next work