Ralph Lauren

Overview

Industrial knitting machines weave a wool sweater around a building, wrapping its façade in a warm knitted layer and transforming winter insulation into a playful visual spectacle.

Video

Concept Visuals

Sketches for animatic

Info

Year

/

2025

Brand

/

Ralph Lauren

Industry

/

Fashion

Format

/

Mixed Reality

Roles:

Creative Direction

Art Direction

Storyboarding

Concepting & Scripting

Visual Development

Shoot Supervision

Next work