Creative director with an illustrator's eye. Ai tools, human vision.
( About me )
I'm detail-obsessed in a useful way. I dive into every project with genuine curiosity, looking for what makes a brand, product, or idea distinct.
My background in illustration taught me how visual decisions shape perception: what a shadow does to a feeling, which cultural references invite people in, how a single image can carry a story without explaining itself.
I'm drawn to ideas that are thoughtful without being self-important, balancing craft, clarity, and a sense of play.
Whether it's a campaign, a film, or a single frame, I'm interested in the details that make an idea feel inevitable.
What I do
CREATIVE & ART DIRECTION
CONCEPT & SCRIPT
STORYBOARD & VISUALISATION
AI DIRECTION & PRODUCTION
VISUAL DEVELOPMENT
Work experience
• Led concept and scriptwriting for 100+ CGI and AI-driven campaigns, translating briefs into fully developed concepts, scripts, storyboards, and production-ready visual treatments
• Delivered AI productions end-to-end, from creative brief and asset generation through editing, sound design, and final delivery
• Defined and art directed visual direction across 60+ global brands, including Betsey Johnson, Gucci, AMIRI, Burger King, Turkish Airlines, and Paula's Choice
• Directed remote pre-production and shoot execution, overseeing casting, styling, location selection, camera direction, and performance guidance in real time
• Briefed and guided freelance creatives across AI, CGI, illustration, and design, ensuring quality and consistency throughout production
Developed visual concepts for CGI campaigns
Collaborated with creative directors and CG leads on shot composition concepts
Editorial, advertising and publishing illustration for international brands
Clients across print media, book publishing, digital campaigns and fine art