Guerlain

Overview

A fully AI-generated film built to feel like CGI and mixed media. Debussy's Clair de lune provided the structure: its uneven rhythm made the editing feel organic, and its softness held the intensity of the imagery without flattening it.

Video

Hero Shots

Inspiration

Inspired by wildlife photography and the way closeness to a subject transforms it: a single bright thing emerging from darkness, intimacy that makes the familiar feel strange.

Experiments

As an initial exploration, I chose the brand’s signature bottle as the hero product, inspired by its recent anniversary. Its distinctive shape and textures felt ideal for transformation, while the variety of fragrances and customization options allowed for multiple ingredient stories.